Marketing for the terrified

Last month I wrote a post about my paralyzing fear of marketing. Since that post, two things have happened. First, my novel Sage Courage was published and second, I began spending up to an hour a day on marketing.

Confronting a dire fear of marketing proved invaluable and liberating. But how did I do it? This meditation (blog) is an attempt to share what I’ve learned in the last few weeks about overcoming unreasonable fear as I suspect I’m not the only person who is faced with it.

A lot of fear is focused on the future. We imagine a negative outcome and then we obsess about it until it feels real. It isn’t real.

When I recognized this, I decided to employ my creativity in a playful way in the present and to avoid thinking about or hoping for a particular outcome. After all, this is something writers excel at. Writing a novel is an extended exercise in being creative without any promise of all that work/play paying off.

Love has also become an important tool for fighting off my fear of marketing. What wouldn’t we do for what we love? And, as a famous quote in the New Testament tells us, “Perfect love casts out fear.” I have chosen to dwell in my love of life, my love of writing, my love of my subject matter. Selling this novel is not a commercial enterprise but rather a labor of love–a gift intended for the world of readers.

Just now I am sitting in a coffee shop with a stack of novels and a sign announcing their availability. It is still a little nerve-wracking, but I’m out here in a spirit of playful love with a gift for the world.

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