Marketing for the terrified

Last month I wrote a post about my paralyzing fear of marketing. Since that post, two things have happened. First, my novel Sage Courage was published and second, I began spending up to an hour a day on marketing.

Confronting a dire fear of marketing proved invaluable and liberating. But how did I do it? This meditation (blog) is an attempt to share what I’ve learned in the last few weeks about overcoming unreasonable fear as I suspect I’m not the only person who is faced with it.

A lot of fear is focused on the future. We imagine a negative outcome and then we obsess about it until it feels real. It isn’t real.

When I recognized this, I decided to employ my creativity in a playful way in the present and to avoid thinking about or hoping for a particular outcome. After all, this is something writers excel at. Writing a novel is an extended exercise in being creative without any promise of all that work/play paying off.

Love has also become an important tool for fighting off my fear of marketing. What wouldn’t we do for what we love? And, as a famous quote in the New Testament tells us, “Perfect love casts out fear.” I have chosen to dwell in my love of life, my love of writing, my love of my subject matter. Selling this novel is not a commercial enterprise but rather a labor of love–a gift intended for the world of readers.

Just now I am sitting in a coffee shop with a stack of novels and a sign announcing their availability. It is still a little nerve-wracking, but I’m out here in a spirit of playful love with a gift for the world.

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Dementia

Laughter cannot stop it
Love does not slow it
We tried grief, a sense of betrayal–
We raged.

Still, everything we held precious grew porous
The edges slipped away
Scrabbling for purchase, we forgot

Memory, the ephemeral of which we are composed
That beloved dog’s name

The dog herself
Our fifties–never before remarkable
Retreating through the past

Erasing as the marker moved back
Identity disintegrates

Spouse and children ghosts
No names

Pull away
Apart
Where is
No


Photo copyright Hold Fast Photography 2016